Strategic PR & Positioning
We build visibility, credibility, and lasting authority for leaders, brands, and organizations through strategic communications, media relations, executive positioning, and media training.
Miami based. Internationally connected.
We Turn Visibility
Into Authority.
Strategic communication. Exceptional experiences.
Meaningful impact.
Fabiola MalkaFounder & CEO, New Concept PR
30+
Years of experiencePerspective that matters
International reachAcross cultures & borders
Multicultural expertiseMeaningful connections
PR
Personal. Strategic. Purposeful.A boutique approach
The New Concept approach
High-Profile Events & Experiences
We connect brands, leaders, and media through exceptional events, red carpet experiences, and VIP engagement—creating valuable relationships and opportunities for impactful coverage.
PR with Purpose
We amplify voices and connect people, organizations, and resources to advance meaningful causes. Through purpose-driven communications, we help social initiatives gain visibility, inspire action, and create positive change.
Explore PR with PurposeWhat we do
Powerful stories.
Purposeful strategy.
We position leaders, brands, and organizations through influential relationships and strategies that create lasting impact.
Media Relations
Connecting your story with the right media.
Executive & Brand Positioning
Building visibility, credibility, and influence.
Event PR
Creating meaningful exposure before, during, and after your event.
Reputation Strategy
Helping you communicate with clarity and confidence.
Media Training
Preparing leaders to communicate with clarity and confidence in the media.
Events & VIP Engagement
Connecting brands, leaders, and media through red carpet experiences and VIP engagement.
What we're working on right now
The Hispanic Heritage Gala
New Concept PR is a proud partner of the inaugural Hispanic Heritage Gala, a national gathering honoring the achievements, leadership and service of the Hispanic community. Fabiola Malka serves as Chairwoman of the event.
New Concept PR serves as the public relations and communications agency for the gala, gathering the most reputable and top-tier media outlets to cover an evening attended by leading entrepreneurs, business leaders, and government officials.
Visit Hispanic Heritage Gala
Connection is at the heart of everything.Miami, FL
Meet the founder
Fabiola Malka
Founder & CEO · New Concept PR
A connector by nature.
A strategist by experience.
Fabiola turns powerful stories into visibility, credibility, and influence. With more than 30 years in communications, public relations, and multicultural marketing, she helps leaders, brands, artists, and organizations build authority across the United States and international markets.
Her relationships span business, entertainment, philanthropy, politics, and diplomacy. An economist with studies at the University of Miami, Yale School of Management, and Universidad de Lima, she brings business insight, compelling storytelling, and bilingual English–Spanish expertise to every engagement.
Recognized by the City of Miami for her leadership and contributions to the Hispanic community, Fabiola bridges cultures and industries to turn influence into meaningful impact.
PR with Purpose
Founded by Fabiola to amplify the voices of people and organizations making a difference—turning awareness into support and positive change.
Let’s connect
Great things begin
with a conversation.
Your story deserves to be heard.
Let’s explore what we can build together.
Based in Miami. International Reach.